GTM for YC Startups: AI, Automation & Cross-Functional Collaboration

YC startups must evolve their Go-To-Market (GTM) strategies into intelligent, scalable systems. The integration of AI and automation—and deep collaboration between product, sales, and marketing—can propel startups from early traction to enterprise-scale adoption.

3 Stages of the GTM journey

The go-to-market (GTM) journey can be divided into three core milestones before you can start efficiently scaling: 

  • Stage 1: Problem-Solution Fit. OK, you have done the discovery stage and found evidence that your product actually solves the problem. You have up to five paid customers — nascent product-market fit (customers from your rolodex and social networks). You are ready to continue your journey.

  • Stage 2: Product-Market Fit. You start building a sustainable business model. The prerequisite is retention — that your customers return to the product and regularly use it. Not only can your product deliver value to the customer, but you can also capture some of the value to build a sustainable business. Call me strange for thinking that making money is important, especially if you are bootstrapping or operating within very limited resources.

  • Stage 3: Go-to-Market Fit. Find at least one go-to-market motion — a predictable and scalable way to attract customers to your product so that later on you can find more product-market fits (open new markets). These are the most common GTM Motions in the tech industry and for SaaS products . If there is something else working predictably well for you (retail marketing, events…), consider adding your choices to this list. 

Before there is an ICP, there is an Early Customer Profile

Often, teams start their “persona seeking” journey with a brainstorming exercise. As the outcome, they would define how Hans from Germany who drives Volkswagen and loves to ski is their Ideal Customer Profile (ICP). This is irrelevant if you are not selling Volkswagen accessories or skis. To avoid BS personas, you need to do a much better job in customer discovery, centering on jobs to be done. If you are selling to B2B, there is usually not one persona, but you need to understand the buying committee —a decision-making unit.

Many of you already know this and have done a fine job in defining ICP - but here is the trick: In the early stages of Go-to-Market journey, your ICP will require evidence (case studies, references, testimonials, compliance certifications and other “confidence boosters”) before happily taking your product for a spin. 

Here is when Early Customer Profile (ECP) kicks in. Instead of going around chasing references from all fields of life and trapping yourself in 6-18 months sales cycles, you should rather sit down, crunch some data, talk to users, and find a segment that will have:

  • Burning pain point, aka the urgency to solve this problem now.

  • Proven willingness to pay. last time I checked, product love alone does not keep the office lights on. You need to capture some of the value you created to pay your bills.

  • Serve as a good reference and is willing to recommend your solution to peers.

  • Proximity to you where you can actually reach them and strike a deal in a reasonable time. 

Data-Driven Segmentation and Personalization

AI allows startups to fine-tune segmentation and personalize outreach:

  • Behavior-based segmentation: Machine learning processes detailed product usage and engagement metrics, powering smarter lead scoring and content targeting.

  • Dynamic content tailoring: AI dynamically generates landing pages, emails, ad creatives, and demos tailored to user persona and behavior.

  • Adaptive pricing models: ML models suggest personalized pricing tiers or upgrades based on usage data and predicted customer value.

Insight: Dynamic personalization at scale transforms static GTM into a responsive, behavior-driven engine—improving conversions and reducing churn.

your unique vale proposition (UVP) and unique selling proposition (USP)

Days of being something like an “AI-powered decentralized all-in-one CRM solution for businesses” are over.

As the market entry barriers are lower than ever and customers are getting immune to generic pitches craving the “what is in it for them” epiphany in a nutshell, positioning is more important than ever.

In simple words: sometimes the only way to stand out as a new player on the market is to communicate 10x value compared to existing solutions for your target customers. Most companies cannot really compete on price in the long-term (economies of scale are hard to achieve) and, ultimately, there can only be one cheapest player on the market. It is the race to the bottom. Break their inertia and reluctance to implement changes with differentiated positioning.

Here is an example of how positioning influences price perception

Your job to be done here is to develop a differentiated positioning:

  • Define your UVP (unique value propositions) aka your promise to the customer

  • Develop convincing USPs (unique selling propositions) aka why are you the go-to choice for your ICP? How are you different/better than competitive alternatives?  

Here is the key 🔑: you always position in relation to something. That something can be a service, DIY process, doing nothing, direct competitors, or even something that your potential users tweaked in Excel.

Here is an example of how PostRewriter used the positioning framework to focus on “ease of use”

Start by understanding the competitive alternatives — how your target customer is currently solving the problem. Next in line is understanding the evaluation criteria — what is important to the customers when making this decision and comparing alternatives. Bring all the elements together and score — how good is a certain competitive alternative in solving this problem?

You will either find evaluation criteria or competitors that will give you a fair fighting chance where you can thrive on the market. Choose your battles and play on your strengths. These are always the pillars of a winning strategy. 

Example: Post Rewriter is an AI copywriting tool that competes against ghostwriters on LinkedIn as well as DIY solutions (aka Claude, ChatGPT) and other automation tools (direct competitors). It turns out the criteria to compete is “ease of use” so we went ahead, tested and validated such messaging:

UVP: Turn your unique thoughts into a successful LinkedIn post while you have a coffee - for better copywriting

USP1: Trained on 60K+ viral LinkedIn posts curated by a copywriter who made $5 million for his clients (+33% reach)

USP2: No one will know that you use a shortcut 

USP3: Safe to use — not a LinkedIn integration that could jeopardize your profile 

Embedding AI & Automation in GTM

AI is transforming GTM from a set of manual tasks into an intelligent, self-optimizing engine:

  • Automated lead generation and outreach: Tools like Ciro (YC S22) use AI to handle prospecting via LinkedIn, freeing sales teams to focus on relationship-building.

  • AI operating systems for GTM: Startups like FuseAI are building system-wide GTM agent platforms that use natural language to manage prospecting, lead scoring, and CRM updates.

  • AI-powered content creation: AI automates email sequences, landing page variants, and ad creatives at scale—critical for rapid iteration and personalization.

  • Efficiency from AI-enabled customer support: YC founders have automated up to 60% of customer support using LLMs, enabling cash-flow breakeven during accelerated growth.

Insight: GTM becomes an intelligent system. Routines are automated, workflows adapt in real time, and teams can focus on strategy and creativity.

Cross-Functional GTM Collaboration

High-performing startups align across disciplines:

  • Embedded GTM engineering roles: The “GTM Engineer” combines RevOps, SalesOps, and technical growth to build integrated analytics, workflows, and automation bridges.

  • Forward-deployed founders and engineers: YC alumni echo Palantir's model—embedding engineers on-site to build custom demos tailored to enterprise customers. This hands-on approach closes six- to seven-figure deals.

  • AI-assisted customer support: Automating support and integrating insights from customer interactions back into product and GTM helps build a feedback-driven GTM motion.

Insight: Product, marketing, and sales are no longer siloed. They co-execute complex GTM plays, built on shared data, automation, and empathy.

A Seven-Step GTM Framework for AI Startups

  1. Automate Operations: AI tools generate prospect lists, tailor outreach, and update pipelines.

  2. Train Teams: SDRs, PMMs, and sellers become proficient with AI copilots.

  3. Deploy Agentic Automation: AI agents autonomously handle outreach, onboarding, and follow-ups.

  4. Iterate with MLOps Discipline: Continuously test and refine GTM models and messaging.

  5. Sync Product & Market Feedback: Use signals from demos and usage to inform the product roadmap.

  6. Execute Technical Sales Plays: Engineers join sales calls to demo live workflows or code snippets.

  7. Scale via Network Loops: Embed shareable workflows, templates, or APIs that drive virality and retention.

This framework reframes GTM as a self-improving system, not a pipeline.

Innovative GTM Tactics from AI-First YC Startups

  • Forward-Deployed Engineers: Technical co-founders are touring client sites to demo prototypes, closing big contracts like Palantir did.

  • AI as a Strategic Multiplier: YC startups are automating a significant portion of support, marketing, and sales—achieving fast growth, operational leverage, and sustainability.

  • Agentic GTM OS Platforms: FuseAI and others are building entire GTM agent platforms that bring automation to prospecting, pipeline flow, and customer operations.

GTM Success Principles for AI Startups

Browser Use

12-Week Go-To-Market Plan for Browser Use

This plan outlines weekly goals, action items, and deliverables for a product-led, open-source GTM aimed at AI agent developers, enterprise automation teams, and data-scraping engineers. It leverages Browser Use’s strengths (no-code automation, cloud-scale workflows, robust browser control, open LLM support) and focuses on community, education, and PLG growth loops. Roles (PMM = Product Marketing Manager, DevRel = Developer Relations, etc.) are assigned to each task, and investor-aligned milestones (user sign-ups, active usage, integrations) are built in.

Week 1: Strategy & Setup

Goal: Define target personas and GTM foundation.

Tasks:

  1. Define Personas (PMM/Founders)

    • Interview 10–15 target users: AI agent developers, automation leads, scraping engineers.

    • Document key pain points, workflows, success metrics.

    • Map top 3 Ideal Customer Profiles (ICP):

      • AI agent builder at early-stage startup.

      • Enterprise automation team lead.

      • Data scraping engineer at a digital agency.

  2. Customer Discovery (DevRel/PMM)

    • Conduct short surveys or live calls.

    • Use Notion to log recurring themes and quotes.

    • Identify "must-have" vs "nice-to-have" features.

  3. Product Readiness (Engineering/DevRel)

    • Finalize hosted version of the Web UI.

    • Ensure core APIs (e.g. DOM agent wrapper, persistent sessions) are functional.

    • Implement usage logging for onboarding analytics.

  4. Analytics & CRM Setup (Growth)

    • Set up Segment or RudderStack.

    • Define events: sign-up, first task executed, invite sent.

    • Integrate with HubSpot or Pipedrive for lead tracking.

    • Create dashboards for:

      • Signups per channel.

      • Weekly Active Users (WAU).

      • Activation rate: "first task" completion.

Deliverables:

  • Persona + ICP doc (PDF or Notion).

  • Interview/survey summary.

  • Live staging environment of product.

  • Working analytics pipeline and CRM.

  • KPI baseline: e.g. 100 dev signups, 10 automation leads.

Roles:

  • PMM: Own persona research, ICP framework, GTM narrative.

  • DevRel: Conduct interviews, provide product feedback.

  • Founders: Shape positioning, participate in discovery calls.

  • Growth: Set up tracking infrastructure.

  • Engineering: Prepare stable beta-ready product.

Week 2: Content & Platform Launch

Goal: Build the public face—website, documentation, and foundational content.

Tasks:

  1. Website & Landing Pages (PMM/DevRel)

    • Launch SEO-optimized homepage.

    • Create 3 persona-specific landing pages:

      • AI agent developers: code samples, LLM integrations.

      • Automation leads: visual workflows, reliability claims.

      • Scraping engineers: persistent sessions, multi-page flows.

    • Include product screenshots/GIFs showing live usage.

  2. Documentation & Tutorials (Content/DevRel)

    • Publish:

      • Quickstart guide: "Run your first task in 5 minutes."

      • Sample repo + code sandbox.

      • CLI/API reference documentation.

    • Highlight compatibility with OpenAI, Claude, DeepSeek.

  3. Onboarding Flow Design (Product/Engineering)

    • Create a browser-based checklist for new users:

      • Connect account → Run a task → Save workflow → Invite team.

    • Add role-based onboarding prompts.

    • Integrate with analytics for tracking step-by-step usage.

  4. SEO and Content Marketing Setup (Growth)

    • Conduct keyword research: focus on "web automation", "AI web agents", "no-code scraping".

    • Define content pillars:

      • "LLM-powered web automation"

      • "Replacing RPA with AI agents"

      • "Agent reliability in dynamic environments"

    • Set up Google Search Console and basic backlinks strategy.

Deliverables:

  • Live homepage + 3 ICP landing pages.

  • Documentation site (e.g. Docusaurus or GitBook).

  • Interactive onboarding checklist (Beta).

  • SEO keyword bank + blog content plan.

Roles:

  • PMM: Site copy, landing page messaging, onboarding UX.

  • Content: Docs, guides, tutorials.

  • DevRel: Code samples, feedback from users.

  • Engineering: Onboarding components, visual polish.

  • Growth: SEO tools, blog roadmap.

Week 3: Community Building & Early Outreach

Goal: Seed Browser Use's developer community and build early product awareness.

Tasks:

  1. Community Channel Setup (DevRel)

    • Launch Discord or Slack workspace.

    • Set up GitHub Discussions and link from website/docs.

    • Host first “Office Hours” call (Q&A, roadmap insights).

    • Pin contribution guidelines and code of conduct.

  2. Social and Content Push (PMM/Content)

    • Publish announcement blog post: "Introducing Browser Use – A New Web for AI Agents."

    • Share across Twitter/X, Hacker News, Reddit (r/LLM, r/automation, r/webdev).

    • Create launch visuals: GIFs showing multi-step task automation.

  3. Influencer & Partner Outreach (Founders/DevRel)

    • Identify and DM 15–20 influencers (AI builders, open-source maintainers).

    • Offer early access, ask for feedback or content collaborations.

    • Start conversations with dev-first podcasts/newsletters (e.g. Latent Space).

  4. Newsletter & Mailing List (Growth)

    • Add email signup to site.

    • Send first newsletter: What Browser Use does, demo link, community invite.

    • Include clear CTA: "Join our beta" or "Build your first agent."

Deliverables:

  • Active community (Discord/Slack + GitHub Discussions).

  • Launch blog published and promoted.

  • 15+ influencer or partner contacts made.

  • First newsletter sent; 100+ email signups.

Roles:

  • DevRel: Community setup, moderation, engagement.

  • PMM: Social copy, blog content.

  • Content: Visual assets, launch messaging.

  • Founders: Outreach to personal networks, influencers.

  • Growth: Newsletter infrastructure, list growth.

Week 4: Beta Launch & Onboarding

Goal: Public beta release of Browser Use and onboarding refinement.

Tasks:

  1. Beta Release (Engineering/Founders)

    • Deploy public beta of Web UI + Python API wrapper.

    • Announce on GitHub, social media, and community channels.

    • Ensure signup authentication, usage quota, and task execution logging are stable.

  2. Onboarding Campaign (Growth/DevRel)

    • Email early access list with onboarding links.

    • Run first live demo webinar: “Your First Web Task with Browser Use.”

    • Track funnel: open rate → signup → task completion.

  3. Feedback Collection (DevRel/Product)

    • In-app survey after onboarding.

    • Discord/GitHub poll: "What was unclear or hard to use?"

    • Group feedback by persona: agent developer, scraper, enterprise user.

  4. Improve Onboarding Flow (Product/Engineering)

    • Fix onboarding drop-off points.

    • Add inline tips/tooltips in the Web UI.

    • Improve quickstart docs based on top user questions.

Deliverables:

  • Public beta live and usable end-to-end.

  • Webinar hosted and recorded (YouTube or Loom).

  • Onboarding funnel report (activation %).

  • Updated onboarding UX and docs.

Roles:

  • Engineering: Deploy and monitor beta infra.

  • DevRel: Run demos, gather user feedback.

  • Product: Oversee onboarding funnel optimization.

  • Growth: Email marketing, signup conversion tracking.

  • Founders: Announce beta personally (e.g. on YC updates, Twitter).

Week 5: Content Marketing & Education

Goal: Drive product usage and awareness through technical education and value-driven content.

Tasks:

  1. Tutorial Series Launch (Content/DevRel)

    • Publish 3 technical tutorials:

      • "Build an AI Agent with Browser Use + LangChain"

      • "No-Code Web Scraping at Scale"

      • "Using Browser Use for End-to-End Form Automation"

    • Include code samples and short walkthrough videos.

  2. Webinar or Workshop (DevRel/Content)

    • Host a live 45-minute hands-on session: "LLM Agents That Control the Web."

    • Record and upload to YouTube.

    • Promote to newsletter, Discord, and on Twitter.

  3. SEO-Driven Blog Content (Growth/Content)

    • Publish 2 SEO-targeted articles:

      • "Why AI Agents Fail at the Browser – And How to Fix It"

      • "Best Tools for Web Automation in 2025"

    • Backlink outreach to HackerNoon, Towards AI, and other tech blogs.

  4. Press & Partner Listings (PMM/Founders)

    • Write and distribute short press update: "Browser Use Beta Goes Public."

    • Apply to be featured in relevant marketplaces:

      • Hugging Face Spaces

      • LangChain Hub

      • AI tools newsletter directories

Deliverables:

  • 3 new technical tutorials live on site and GitHub.

  • Webinar hosted and replay link shared.

  • 2 SEO articles live and shared.

  • At least 1 partner listing or press mention.

Roles:

  • Content: Tutorials, blogs, video walkthroughs.

  • DevRel: Webinar production and community engagement.

  • PMM: Press write-up, tone, and partner messaging.

  • Founders: Co-host webinar and contact partners.

  • Growth: SEO targeting, backlink outreach.

Week 6: Analyze & Optimize

Goal: Review product performance, user behavior, and content effectiveness to refine GTM funnel.

Tasks:

  1. Funnel Metrics Review (Growth/PMM)

    • Analyze user journey: sign-up → activation → repeat task usage.

    • Identify drop-off points (onboarding, task execution, retention).

    • Benchmark against Week 1 KPI targets.

  2. User Feedback Loop (DevRel/Product)

    • Conduct 1:1 interviews with 10 beta users.

    • Segment feedback by ICP: developers, automation leads, scraping teams.

    • Organize insights into: blockers, quick wins, roadmap ideas.

  3. Content Audit & Optimization (Content/Growth)

    • Review top-performing content (tutorials, webinars, blog posts).

    • Use analytics to determine:

      • Time on page

      • Conversion to sign-up

      • Referral source breakdown

    • Refresh or repromote underperforming assets.

  4. Lead Capture Strategy Review (PMM/Founders)

    • Evaluate gated vs ungated content strategy.

    • Test lead form on high-intent pages (e.g. enterprise landing page).

    • Implement behavioral CTAs (e.g. "Run This Demo →", "Book Enterprise Call →").

Deliverables:

  • Updated funnel report with visual drop-off map.

  • 10-user feedback summary and synthesis.

  • Content performance dashboard.

  • New lead-gen experiment on one ICP page.

Roles:

  • Growth: Funnel analysis, conversion tracking.

  • DevRel: Lead user interviews and distill findings.

  • Content: Audit and revise top content.

  • PMM: Plan CTAs and lead-capture optimizations.

  • Founders: Validate strategic content gating approach.

Week 7: Enterprise & Integration Focus

Goal: Position Browser Use for enterprise adoption and build foundational integrations.

Tasks:

  1. Enterprise Messaging (PMM/Founders)

    • Create 2–3 tailored slide decks for:

      • Automation team leads

      • RPA tool replacement buyers

      • Innovation/AI teams

    • Emphasize enterprise-grade features:

      • Proxy rotation

      • Session management

      • Human-in-the-loop oversight

  2. Pilot Outreach (Founders/PMM)

    • Reach out to 10–15 target mid-market or YC companies.

    • Offer limited free pilot program with success criteria.

    • Assign DevRel support to each pilot for custom onboarding.

  3. Integration Demos (Engineering/DevRel)

    • Build 2 integration examples:

      • Browser Use + LangChain agent

      • Browser Use + Slack notifications for automation results

    • Publish GitHub repos + video walkthroughs.

  4. Case Study Drafts (Content/PMM)

    • Interview 2–3 active users or pilot testers.

    • Create draft case study templates:

      • User profile

      • Workflow

      • Value delivered (time saved, workflows scaled)

Deliverables:

  • 3 tailored enterprise pitch decks.

  • 2 public integration demos with repos.

  • 10+ outbound pilot offers sent.

  • 1–2 early case study drafts in Notion or PDF.

Roles:

  • PMM: Enterprise messaging, case study framing.

  • Founders: Warm outreach and pilot coordination.

  • Engineering: Build integration demos.

  • DevRel: Pilot support, technical enablement.

  • Content: Write case study narratives.

Week 8: Events and Growth Loops

Goal: Accelerate adoption through community-driven events, referrals, and virality mechanics.

Tasks:

  1. Community Hackathon/Challenge (DevRel)

    • Launch a 7-day "Web Agent Challenge."

    • Invite developers to build and share:

      • End-to-end agents

      • Creative scraping or automation use cases

    • Offer swag or GitHub highlights as prizes.

    • Promote submissions on Twitter and Discord.

  2. Referral Program (Growth/Product)

    • Deploy referral flow in onboarding:

      • Unique invite code + referral tracker

      • Reward: extended trial, early access, or credits

    • Build dashboard to track source → invited → activated

    • Add viral CTA: “Invite a teammate to build with you.”

  3. Growth Loop Optimization (PMM/Growth)

    • Identify top viral actions:

      • Sharing templates

      • Embedding workflows in blogs or Notion

      • Posting agent demos to GitHub

    • Incentivize repeat behavior via badges or recognition.

  4. Webinar Series Continuation (DevRel/Content)

    • Schedule a second episode: “Live Automation Showdown.”

    • Feature top community builds from the hackathon.

    • Promote replay across community, blog, and YouTube.

Deliverables:

  • Hackathon launched and promoted.

  • Referral program launched with usage dashboard.

  • Updated onboarding with invite CTA.

  • Webinar #2 hosted and distributed.

Roles:

  • DevRel: Hackathon planning, event facilitation.

  • Growth: Referral mechanism and tracking.

  • PMM: Growth loop design, messaging.

  • Product: Support for invite-based flows.

  • Content: Blog recap and video production for community showcase.

Week 9: Broader Partnerships & Content Expansion

Goal: Expand Browser Use’s reach via integrations, co-marketing, and deeper technical content.

Tasks:

  1. Technology Partnerships (Founders/PMM)

    • Identify 5 aligned platforms:

      • LangChain

      • Zapier/N8N

      • Retool

      • Hugging Face

      • AI workflow tools (AutoGen, CrewAI)

    • Send co-marketing proposals: webinars, docs, and blog exchanges.

    • Explore guest podcast or founder AMA slots.

  2. Official Integrations (Engineering/DevRel)

    • Package and release:

      • Docker image with pre-installed Browser Use agent

      • LangChain-compatible wrapper for Browser Use

      • Python pip package v1.0 with quickstart config

    • Add to LangChain Hub, GitHub Topics, and Hugging Face Spaces.

  3. Community Plugins Gallery (DevRel/Content)

    • Launch a GitHub repo and page for community-contributed plugins or wrappers.

    • Feature 3–5 early submissions from Discord and GitHub.

    • Add a “Submit a Plugin” CTA in onboarding.

  4. Advanced Technical Content (Content/PMM)

    • Publish:

      • “Benchmarking DOM vs Vision-Based Agents”

      • “Browser Use vs Puppeteer/Selenium: When and Why?”

      • “Security Considerations in Browser-Based AI Workflows”

    • Share across Reddit, Hacker News, and LinkedIn groups.

Deliverables:

  • 2 co-marketing confirmations or launch posts.

  • LangChain + Docker integrations published.

  • Community plugin gallery live.

  • 3 advanced blog articles published.

Roles:

  • Founders: Strategic partner outreach.

  • PMM: Messaging and partnership coordination.

  • Engineering: Build and publish integrations.

  • DevRel: Plugin community and feedback.

  • Content: Write and distribute advanced technical articles.

Week 10: Scale User Acquisition

Goal: Expand top-of-funnel and drive repeatable user growth through ads, referrals, and social proof.

Tasks:

  1. Targeted Ad Campaigns (Growth/PMM)

    • Launch 2 ad tests:

      • LinkedIn: Target automation, RPA, and data engineering job titles.

      • Hacker News/Sponsorship: Target developers and open-source contributors.

    • A/B test CTAs:

      • “Build AI agents for the web.”

      • “Replace brittle scripts with robust web automation.”

  2. Referral Optimization (Growth/Product)

    • Monitor referral flow:

      • Conversion rate: invite → signup → active user

      • Top sharers and invite chains

    • Add incentives for power referrers:

      • Swag, badge, leaderboard

      • Invite-only feature access

  3. Testimonial & Case Study Publishing (Content/PMM)

    • Finalize 2 case studies:

      • Company profile

      • Workflow solved

      • Quantified impact

    • Launch testimonials section on homepage.

    • Repurpose quotes for social graphics.

  4. Customer Feedback Loop (DevRel/Product)

    • Deploy NPS survey to active users.

    • Run a churned-user survey to understand drop-off reasons.

    • Summarize retention drivers by ICP.

Deliverables:

  • 2 ad campaigns live with dashboards.

  • Referral leaderboard and opt-in incentive.

  • Case study + testimonial section on site.

  • NPS and churn report summary.

Roles:

  • Growth: Ads, referral funnel, reporting.

  • PMM: Ad copy, case study positioning.

  • Product: NPS, referral infrastructure.

  • DevRel: Collect customer feedback.

  • Content: Case study packaging, testimonial visuals.

Week 11: Optimize Channels & Prep for Scale

Goal: Double down on high-performing channels, ready infrastructure and materials for growth.

Tasks:

  1. Channel Audit & Planning (Growth/PMM)

    • Review performance of:

      • SEO

      • Ads

      • Referral program

      • Community conversion

    • Identify top 2 channels for next-quarter focus.

    • Document scalable playbooks for each channel.

  2. Product Scalability Audit (Engineering/Product)

    • Ensure cloud browser infrastructure supports 10× current load.

    • Add autoscaling to browser pools and workflow queues.

    • Conduct internal stress test (e.g. 1,000 tasks/hour).

  3. Sales/Enterprise Toolkit (PMM/Founders)

    • Finalize assets:

      • Updated enterprise deck

      • Pricing tiers

      • Security FAQ / Infrastructure brief

    • Prepare demo video tailored for enterprise workflows.

  4. Investor Update Drafting (Founders/PMM)

    • Prepare summary slides:

      • Signups / MAUs / Enterprise leads

      • Community growth / GitHub stars

      • Revenue (if applicable)

      • Top learnings + roadmap preview

    • Share draft internally for feedback before Week 12 send.

Deliverables:

  • Channel performance report + Q2 GTM plan.

  • Infra test report + scalability checklist.

  • Full enterprise asset kit.

  • Investor deck draft (Notion or PDF).

Roles:

  • Growth: Channel data, playbooks.

  • PMM: Decks, playbooks, pricing docs.

  • Engineering: Load testing and optimization.

  • Founders: Investor-facing narrative and readiness.

  • Product: Infrastructure planning, coordination.

Week 12: Readiness for Scale & Feedback Loop

Goal: Lock in repeatable GTM processes, close user feedback loops, and deliver investor update.

Tasks:

  1. Feedback Integration (DevRel/Product)

    • Publish public-facing roadmap on GitHub or website.

    • Highlight which features came directly from user feedback.

    • Launch changelog page (e.g. via Notion or changelog tool).

    • Host community AMA to recap beta phase and next steps.

  2. Growth Loop Finalization (Growth/Product)

    • Add sharing options to workflows: GitHub badge, one-click copy links.

    • Push viral CTAs to core flows: "Share this agent", "Remix and post your version".

    • Include referral stats in user dashboard.

  3. GTM Process Documentation (PMM/Growth)

    • Write playbooks for:

      • ICP-specific landing pages

      • Webinar-to-signup flow

      • Blog to beta conversions

    • Create Notion or GitBook space for marketing ops.

  4. Investor Update & Handoff (Founders/PMM)

    • Finalize deck:

      • Metrics vs. Week 1 targets

      • Product shipped

      • Community traction

      • Growth loops

      • Next 90-day goals (e.g. monetization, Series A readiness)

    • Send to YC group partners + top seed investors.

Deliverables:

  • Public roadmap + changelog page live.

  • Community AMA hosted.

  • Growth/marketing playbook workspace.

  • Investor deck sent with performance KPIs.

Roles:

  • DevRel: Roadmap feedback loop, AMA.

  • Product: Shipping roadmap features, changelog.

  • Growth: Final growth loop optimization.

  • PMM: GTM documentation, deck co-creation.

  • Founders: Investor communications, future roadmap.

GTM, Go To MarketFrancesca Tabor